About This Project
This project consists of the development of concept and product communication, which in this case is olive oil. The aim of this project is to position this product of the company SNAILSICÓ in the export markets of China, Dubai and the United States of America. To this end, the respective cultures and markets were analyzed, as well as the definition of the emotional archetypes according to the markets. In this respect, for the Chinese market, communication will be carried out in a high context. The United States market will communicate in low and high context. In the Dubai market, the communication will be carried out considering the High context culture. Then, the visual and corporate identity and the respective cream labels (snail drool) will be performed. The design of cards to accompany the sample packages of snail slime was also carried out, in addition to the development of muppis and publications for social networks.
Milave - Snail Cream
Master 1st year / 1st S | Developed by: Ana Carvalho, Cátia Lourenço, Soraia Lourenço | Advisor: Prof. Doutor José Silva