About This Project
Owner of the largest national area of orderly exploitation of Figueiras da Índia (Opuntia ficus-indica), the company Figo D’Idanha, Sociedade Agricola Lda is dedicated to the production, processing and sale of the fruit commonly called “Figo da Índia” (Ficus-Indica or in English Barbary Fig / Prickly Pear Cactus).
Considering the commercial potentialities from the Fig, a project of Strategy, Visual Identity and Brand Communication was initiated for the following products: cosmetic oils extracted from the seed; cosmetics from the palm leaf; flower teas; among others.
Considering the operational capabilities of the company and its cultural, public and potential markets, the Visual Identity of the Figo D’Idanha company was clarified, proceeding with the mixed brand architecture (endorsed and pluralist) and creating three own brands for which it was developed: Brand Personality/Positioning; Naming; Visual Identity Design; Brand Book; Visual Identity Standards Manual; Graphic Standards Kit; Brochure Editorial Design; Packaging; Website; App; Stand; promotion and advertising campaigns and Merchandising.
Figos D' Idanha
Master 1st year / 1st S option: Communication Design Laboratory | Developed by: Alexandre José Diogo Saraiva, Ana Margarida Da Luz E Silva, António Maria Salazar Antunes Das Neves, Bruno Filipe Alves Rodrigues, Bruno João De Gonçalves E Fonseca, Carina Sofia Serra Fonseca, Igor Augusto Henriques Figueiredo, João Paulo Sequeira Veras, Juliana Margarida Duarte Antunes, Maria Daniela Moreno Arroz Cristóvão, Marta Rodrigues Captain, Rita Calado Branco Ponte Henriques, Rodrigo Manuel Pinto Correia Pires, Romina Paula Soares Fernandes, Rui Sérgio Redondo Constantino Moura, Sara Daniela Diogo Barata Agostinho, Susana Alexandra Da Ascensão Barbosa, Tânia Raquel Matos Freire, Vanessa Cristina Gouveia Santos | Guidance: Prof. Matos Freire Doctor Daniel Raposo