Área de Design de Comunicação | IPCB | Master’s Study Plan
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Master’s Study Plan

1st Year 1st Semester

History and Theory of Communication Design

 

Acquire knowledge in the context of the history and theory of communication design, particularly in Portugal, allowing the enrichment of the students’ professional practice.
Stimulate students’ interest and pleasure in research and research. Develop the students’ capacity for analysis and critical sense towards the graphic object and other communicational artifacts.
Learn to question history and draw from it visions for the future.
Analysis of the process of formation of the history of communication design, to understand the current narratives without giving up an epistemological reading about these texts. Build summary biographies of Portuguese designers.

Syllabus

 

  • The traditional history of communication design /
  • Analysis and interrogation of traditional narrative /
  • Reconsideration of traditional history /
  • Bauhaus and modernism /
  • Modernism and typography: Helvetica /
  • Ideoletos: very particular graphic languages /
  • Sounds and design, music and design /
  • Communication design in Portugal 1175 – 1990 (focus on the 1960s) /
  • Typography between 1640-1770 /
  • Matter and rhetoric: famous designers /
  • It’s not the glue that makes collage: the social responsibility of designers /
  • The history of symbols /
  • The digital shift

Communication Design Laboratory I

 

Enable students to know the architectural design methodology design and adopt processes, working methods and techniques that help reduce the margin of error in communication. Deepening knowledge to design communication level with a strategic and global sense, by carrying out practical projects that enhance the corporate message in specific public function. To enable the student to learn select the graphics suitable for different graphic communications programs, particularly in terms of visual identity. Test new ways of working with a view to testing and continuous improvement of results. Knowledge and skills in performing audits of corporate image, structures and management models, control of corporate identity and brand development to the level oral, written and visual, complementing its sound and olfactory dimension.

Syllabus

 

1. Communication Design

  • 1.1. The role of the communication designer
  • 1.2. Report by common codes
  • 1.3. Visual identity
  • 1.4. The Dircom and design management
  • 1.5. The designer as a catalyst of the communication process

2. Manifestations of Visual Identity

  • 2.1. Global Identity Design
  • 2.2. Defining the problem
    • 2.2.1. Audit Corporate Image;
    • 2.2.2. SWOT Analysis and Positioning Graph
  • 2.3. Diagnosis and Strategy
  • 2.4. Brand Personality
  • 2.5. Naming
  • 2.6. Design Brand Graphic
  • 2.7. User-Centered Design
    • 2.7.1. Semantics Assessment Questionnaire
    • 2.7.2. Interviews with experts and Focus Group
  • 2.8. Corporate typography
  • 2.9. The mascot as the personification
  • 2.10. Corporate signage
  • 2.11. Packing
  • 2.12. Editorial
  • 2.13. environments

3. The Visual Identity System

  • 3.1. Identity sign
    • 3.1.2. Recognition and Identification
    • 3.1.3. Differentiation
  • 3.2. The visual narrative and aesthetics as function
  • 3.3. Brand Book and Standards Manuals
  • 3.4. Branding / Brand Management

Project Management and Deontology

 

That the student acquires knowledge in the planning, management, organization and production of the communication project.
Acquisition of knowledge in terms of copyright legislation, deontology and professional ethics with peers, clients and other stakeholders, society in general, in order to be able to issue technical and deontological opinions.
That the student acquires or becomes aware of design project methodologies and processes, as well as creativity stimulation techniques.

Syllabus

 

  • Professional ethics
  • Ethical behaviors and project management
  • Professional framing
  • The construction of an order response process
  • Relationship with the commissioner
  • Project development
  • Project and production budgeting.

Production, New Media and Consumption

 

Meet the new digital media and the implications on current technological society; know the new artistic trends and audiovisual media. Domains in the project design, planning, production and evaluation of multimedia and audiovisual materials; Production Advanced interfaces for new contextualized artefacts in the information and consumption society.

Syllabus

 

In today’s society the issues associated with product communication are crucial in a very broad spectrum exceeding the direct consumption and also covers cultural and behavioral issues. This course aims to enter the difference between strategy and tactics in communication paradigm Product. Being focused on issues related to the pp (product placement) and understanding the needs of the public.

  • Collection and analysis of information in a conceptual perspective of product communication.
  • Map trends and emotional connections imagistic level image capture.
  • Setting the various application types and the interaction product in different media.
  • Construction of 4 Product associative network using an application of interactive nature.

Research Methodologies and Techniques

 

This course is intended mainly to familiarize with the process of research design, through the interaction between theory, research and practice. To this end, doctoral students must learn to handle with ease the methodological principles, so if you want to get them to know the main methods of research, qualitative and quantitative, or non-interventionist interventionists, so that might elect a methodology most appropriate and reliable research to your own project. The choice of appropriate methodology to design a research directly contributes to the process
of building theory and practice.
Namely research, develop and innovate in communication design;
Ability to develop methodologies and research techniques, planning and drafting documents in accordance with standards established academics;
Knowledge and analytical skills and reflective depth in design;

Syllabus

 

  • The post-graduate studies and research;
  • Investigate design and investigate the design practice
  • The investigation process
  • The choice of a field of research and a project topic or internship
  • Literature and references
  • Critique of research
  • Models and Hypotheses
  • Process prior to the choice of methodology Construction of models.
  • Research proposal Features inherent in research
  • Research Methodologies
  • Quantitative and Qualitative Methodologies
  • Methods Interventional and Non-Interventionists
  • The choice of appropriate methodology. Their criteria
  • Levels of rigor
  • Bases construction of a questionnaire
  • Research objectives
  • The research hypotheses
  • Defining the universe of work and sample
  • Design and organization of a questionnaire
  • Preparing a questionnaire
  • Processing information collected by questionnaire

Design and Technologies

 

That the student knows and adapts the means of production as well as the materials, techniques, technologies and processes necessary to development communication design projects. That technology is used as a means and not an end, allowing them to be exploited the technical possibilities available and compliance with the requirements implicit in the graphic, analog and digital reproduction.
The student adopts the technological processes and strategic ways of communication networks to promotion and self-promotion their own design projects. Based on the knowledge and processes rediscovery as well printing technologies, the program intends to expand the practical skills, critical and methodological, creating and promoting projects that include the experimentation.
Advanced domain on specific software in Communication Design area and Audiovisual Production / Multimedia;
Skills for creating and recreating digital images, advanced image processing.

Syllabus

  • Module I – Design, Technology and Art: Context.
  • Module II – Technologies: Graphic Printing Techniques and Technologies; Graphic techniques as a creative resource; Graphic techniques as a means of reproduction; Emerging graphic techniques; Digital techniques and technologies; Vector drawing, bitmap image and editorial software; Interactivity; Interactive PDF; Digital publications; Work and print projects through the internet; Use of technologies in project management and file sharing.
  • Module III – Technologies in the presentation of proposals: Promotion, presentation and communication of projects; Self-promotion of the designer: Cover letter; Resume (Curriculum vitae); Portfolio Promote oneself for remote work (marketplace of products and services; outsourcing; crowdfunding). Promote yourself to work for others or as freelance.
  • Module IV – Design and Technology Project.

Digital Environments

 

Know how to use and relate the elements of visual language in different contemporary contexts; apply animation techniques, and relate them to the means of interaction, explore the different possibilities of interaction and interactivity between image, sound and movement in specific areas; Adequacy supporters analog to new digital media. The term augmented reality awakens new procedures and applications of technological scope, however the contemporary framework also needs new procedures, using recurrent accesses to reconstruct the information visualization. Urge the new systems work on a cultural basis and feasibility consistent with models recognized by society.
Module 1: Project digital content – Usability and interaction.
Module 2: Concept and definition of project – Map of connections to tools and concepts.
Module 3: Prototype development. Module 3: Strand Practice – Application of digital content to Media

Syllabus

 

The term augmented reality awakens new procedures and applications of technological scope, however the contemporary framework can not only be dependent on the technological environment, also lacks conceptual new procedures, using various types of mappings to display the information. Urge the new systems work on a cultural basis and feasibility consistent with models recognized by society.

1st Year 2nd Semester

Design and Innovation

 

It is intended to cement in the student the idea that innovation is a way of thinking and that the creative process of the designer – applied in the past to the development of communication and products – can be useful in the development of global strategies for companies;
It is intended to stimulate the evolution of research capacities that lead to a practice as a synthesis of the processes of recognition, questioning and deepening of a context or theme;
It is intended to stimulate awareness about the action and performance of the designer in the cultural, social, environmental and economic dimension;
It is intended to foster the exploration of intersections between disciplines and fields of knowledge;
It is intended to stimulate the understanding of contemporary mechanisms of value creation;
It is intended that the student acquires a proactive attitude, in addition to knowledge and habits in the development of new communication logic aimed at innovation.

Syllabus

 

INVENTION AND INNOVATION

  • What is the difference between invention and innovation?
  • Characteristics and types of innovation

THE DESIGN IN PRESENT TIME

  • Design and democracy, design and citizenship, design and politics
  • Reflections on the state of the world
  • From global to local

DESIGNING FOR SOCIAL CHANGE

  • Community-based graphic design strategies

DESIGN THINKING

  • Innovative ideas, collaboration, creative confidence, approaching problems as opportuni ties, approaching people to understand their needs, innovation as an individual-centered process: sympathize, define, idealize, prototype, test
  • Design Thinking Methods

Communication Design Laboratory II

 

That the student is familiar with the design methodology of the design and develops research for the design and design of communication design projects; Development of practical Communication Design projects, with emphasis on editorial design and information design on analog and digital media. Competences in the fields of design, planning, production and evaluation of editorial projects, ensuring their quality and effectiveness; Research and innovation capacity for the creation of information and communication systems and interfaces; Knowledge and abilities in the investigation, design and evaluation of signage elements, that are related to form a set and that use the use of pictograms, maps or infographics; Ability to manage and manage Communication
Design projects.

Syllabus

 

  • Text / image relationship;
  • Typographic composition;
  • Photography and illustration;
  • Concrete poetry.
  • Typographic architecture – the book, the magazine, the newspaper Formats and orientation of graphic media;
  • Interrelations between design options and graphic production techniques;
  • Layout;
  • Style rules.
  • Pagination and layout Hierarchy of information;
  • Editing software;
  • Text processing;
  • Image Treatment;
  • Technical and material options Specific software;
  • Papers, paints and finishes;
  • Information design Infographics
  • Simplification of complex messages.
  • Wayfinding and wayshowing
  • Signage and pictography.
  • Packing design
  • The silent seller
  • Protection and hygien

Advanced Typography Studio

 

That the student can develop and adapt digital typographic alphabets and artifacts, taking into account concepts, typographic rules and functional use;
Acquisition of knowledge of letter design; – Can create typographies, evoking them as a visual sign capable of creating meaning and reinforcing a concept;
Development of digital sources. Knowledge and skills to analyze and use typography according to the meaning of the message;
Ability to draw digital typography taking into account the history of the letter and the aesthetic and functional conditions that suit its function;
Mastery of digital typographic treatment tools.

Syllabus

  • 1. Contextualization about typography
  • 2. Study of the letter
    • 2.1. Latin letter history, calligraphy, lettering and typography
    • 2.2. Basic shapes: triangle, circle and square
    • 2.3. Fundamental lines of letters
    • 2.4. Letter Anatomy
    • 2.5. Readability and readability
    • 2.6. Form and counterform
  • 3. Advanced Typography
    • 3.1. Typographic Classifications
    • 3.2. Letter Drawing
    • 3.3. Optical adjustments
    • 3.4. Sources
  • 4. Typographic project

4D Information Design

 

Know how to use and relate the elements of visual language in different contemporary contexts; apply animation techniques, and relate them to the means of interaction, explore the different possibilities of interaction and interactivity between image, sound and movement in specific areas; Adequacy supporters analog to new digital media. The term augmented reality awakens new procedures and applications of technological scope, however the contemporary framework also needs new procedures, using recurrent accesses to reconstruct the information visualization. Urge the new systems work on a cultural basis and feasibility consistent with models recognized by society.
Module 1: Project digital content – Usability and interaction.
Module 2: Concept and definition of project – Map of connections to tools and concepts.
Module 3: Prototype development. Module 3: Strand Practice – Application of digital content to Media

Syllabus

 

The term augmented reality awakens new procedures and applications of technological scope, however, the contemporary framework can not only be dependent on the technological environment, also lacks conceptual new procedures, using various types of mappings to display the information. Urge the new systems to work on a cultural basis and feasibility consistent with models recognized by society.

Visual and Cognitive Ergonomics

 

Acquisition of knowledge about perception and cognition, knowing how to create real conditions for implementing visual reading appropriate to the human factor; Application of knowledge about perception and visual cognition to communication design projects.

Syllabus

 

  • Introduction to cognitive ergonomics
  • Perception
  • Attention
  • Memory
  • Knowledge Representation
  • Mental Image
  • Notions of experimental research in Cognitive Ergonomics
  • Ergonomic intervention methods and techniques in information design
  • Ergonomic Systems Approach
  • User-centered design approach
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