Students are expected to perfect their English language skills and become independent users (B2); Emphasis is put on specialized domains as well as revision of grammar and language structures deemed necessary for correction in speaking and writing, Students are expected to follow lectures and complex arguments, understand informative programmes on TV and radio on contemporary issues and on specialized domain topics. Students are expected to shoe ease in participating in debates and arguments of personal and professional nature and present his/her points of view orally. Students are expected to be able to write a descriptve text, a report, to convey information meaningfully and to arue for and against.
- Grammar: Simple and progressive verb tenses in the present, past and future;
- Passive and active voice;
- Modal verbs;
- Connectors and modifiers;
- Word building;
- Sentence types;
- Themes and topics: Professional life and working routines;
- Online communication;
- Corporate culture;
- describing technologies and equipments;
- Workflows and processes;
- distribution and delivery;
- Publicity and marketing;
- Corporate gift giving;
- Team work;
- Job applications.
Analysis of Communication and Production of Text
Perspectives on the functioning of the Portuguese language in the communicative process; Understand the concept of text; Identify text from the point of view of a typology and an intentionality; Produce different types of text with suitability for the communicative purpose; Recognize the universality of communication as a force that
generates social behavior.
Provide students with linguistic, sociolinguistic, strategic, discursive and pragmatic skills that enable them to promote research, selection and treatment of information, taking into account different contexts.
Know how to produce different texts suitable for the communicative purpose; recognize the intentionalities of texts; be able to: prepare a text from a given theme; analyze a text to find main ideas contained therein; summarize a text; from a given text, produce a metatext; produce pragmatic texts; argue and defend ideas orally and in writing.
- Communication and Expression: Expression, communication and society; language functions; Information Perspective and actors in the communicative act; Importance of the expression: definition of linguistic, narrative, sociolinguistic, discursive and strategic competence.
- Textual Analysis: Language and discourse; From sentence to text; notion of text; Text, context and metatext; Intertextual relations; From expression to message; cohesion, coherence, intentionality, acceptability, informativeness, situationality, intertextuality; the structuring mechanisms of the text.
- From text to reading; from reading to culture: typification of the “non-naive” reader; multiculturalism and interculturality.
- Research papers, reports and descriptive memories.
- Two books of obligatory reading: of the local culture (ex. “Patch of the life of a doctor”, of Fernando Namora); of universal culture (eg a Nobel Prize).
Be sensitive to the qualities of the surrounding space in the search for scenarios appropriate to the themes chosen;
Knowing how to explore the environment in the search for creative answers to the needs of the photographer;
Know how to analyze the adequacy of the means to the idea or intentions expressed;
To be able to express opinions and discuss positions based on sensitivity, experience and knowledge acquired in the field of photography;
Develop the sense of individual research in the search for solutions that correspond in some way to artistic sensibility;
To contribute to the integration of knowledge and manual skills, perform work applying the knowledge of materials and techniques chosen, perform techniques in the search for good work with the concern for accuracy, safety, economy, efficiency and hygiene to use machines, utensils, accessories and all equipment according to the purposes for which they were designed.
- History of Photography
- Principles of photography
- The camera’s operation
- The adjustment mechanisms – focus; aperture; shutter;
- The composition of the image: The point of view and the lighting;
- Features of the subject to be photographed (shades, textures, lines, patterns, shape, framing of shapes and lines);
- Work on a theme/concept.
- Analogue processing in the laboratory
- Digital processing
- Basic information on digital photography;
- The binary system;
- Color depth;
- Digital resolution;
- Files formats;
- Digital captures;
- Differences in image formation with analog and digital machine;
- Basic principles of scanning;
- Raw files versus jpg files;
- main image treatment programs.
- O Photoshop – Interface, tools, layers, channels and selections;
- image and retouching improvement;
- Digital manipulation;
- Printing and web images
Develop education and visual culture of the student. Tailor messages given the visual perception and culture of the recipients. Instill in the student project planning methodologies; To enable students to the need for a pre-projetual reasoning of the graphic object to be developed, taking into account: design requirements, recipients, planning and production processes; Deepen knowledge, using theoretical basis in the field of graphics architecture; Prepare the student to obtain a clear technical discourse, based on concepts related to the subject’s
syllabus. Prepare the student for the development of different types of publications. Knowledge and skills in the fields of graphic design, design and development of visual language, publishing, word processing and page layout; Knowledge and skills to prioritize, organize and structure the information.
- 1. Contextualization
- 1.1 Introduction to Graphic Design
- The Editorial Design Project
- 2. Planning and Methodology
- Phases of the project;
- The importance of planning
- Projectual Methodology
- Visual coherence, readability, identity and recognition
- 3. Graphic Architecture
- visual communication
- Definition of levels of graphic composition
- coding and decoding
- 4. Typography
- Type selection for a concrete job
- 4.2. Organization and text hierarchy
- 4.3 Readability, expression
- editorial publication – cover, index, book, catalogue and newspaper
- 5. Illustration and photography
- Various types of illustration and photography
- 5.2. appropriateness of illustration and photography to the sense of the message
- 6. Editing and Pagination
- 6.1 Golden rules of graphic composition
- 6.2. pagination
- 7. Graphic editing and post-production
- Adobe Illustrator Software
- Adobe InDesign Software
New Systems of Communication
To know concepts related to web design;
Knowing a technological tool to support web site development;
Knowing effective multimedia communication processes;
To conceive communicational products to presentation (online and offline).
- I. Explore a web development program;
- II. General concepts – Divs, templates (models), Text Insertion and images, lists, tables, forms, links, Mapped Images, creating interactivity: Behaviors and spry elements;
- III. Style sheets (Cascading Style Sheets) Usability and advantages, Syntax, operationalization: internal and external style sheets, Creating and applying styles ;
- IV. Design Web Application – Organization of elements (text, images, etc.) Organization and Structure information on the Web, Color, Writing for the Web, navigation Forms.
Composition of Image
Acquire knowledge, with special relevance to aspects of the Theory of Color and Composition Theory, through a reasoned action in the belief that the integrated exploitation of aesthetic problems, scientific and technical contribute to the development of speech skills, creation and fruition.
- – The nature of light.
- – The behavior of light.
- – How we perceive color.
- – Newton and the spectrum.
- – Color theory.
- – Additive Synthesis.
- – The color of the objects and the partitive synthesis.
- – Complementarity. Primary and secondary colors
- – Colour Dimensions: Tone, Value, brightness or clarity and saturation.
- – Interaction of Color.
- – Reaction to color and its expressive value.
- – Variety within the unit.
- – Space ratio; law of the golden section, rule of thirds.
- – Rigid and variable Symmetry.
- – Asymmetrical composition.
- – Traditional schemes of composition.
Capture and Editing of Image
Use technical equipment for audiovisual production;
Recognize and use shot type, composition, positions and camera movements;
Implement lighting of scenes;
Assimilate and apply the production functions and their operating rules;
Spotting and apply the deployment stages of an audiovisual production process;
Promote the discovery of creative solutions to problem solving;
Learning the audio technologies associated with audiovisual production;
Learning the theoretical basics of video / audio editing;
Learning theoretically aesthetic options of audiovisual editing;
Conceptualize and produce audiovisual products in group;
- The TV signal, video and audio signal;
- Streaming audio / video signals;
- Television systems;
- Video formats, Video Camera: Parts of the Camera; operation;
- Color mixing; The Lens;
- The image pickup device;
- Camera Setup;
- Types of chambers Audio: Types of microphones and use;
- Sound editor Lighting: Colorimetric;
- Types of lighting;
- White balance Shots: Simple shot;
- Complex shot;
- Continuous shot;
- Types of shots Composition of Image;
- Rules of composition;
- Audiovisual grammar: identification of terminologies, languages and techniques for the relationship with the editing and montage;
- Linear and non-linear editing for video and audio;
1st Year 2nd Semester
History of Art
The CU of History of Art II is intended to introduce students to the knowledge of 19th & 20th century art and of its changes that take place over the course of history, allowing the student to observe and reflect on the importance of cultural phenomena and visual communication and also the impact of the industrial revolution.
Acquire theoretical and practical knowledge of 19th & 20th century Art History. Develop critical competence about the objects of art and its respective contextualization. Acquire the ability to utilize the knowledge of Art History and apply it in the context of communication DCA.
Apply knowledge of the historical perspective in understanding the cultural and visual identity of different societies, especially when it comes to DCA. The contents taught at CU are related to the CU of Design History allowing students to get a better understanding of historical time and the possible relationships between art, and the history of, design and communication design.
- The romanticism. The fight against the academism and universalism
- School of Realism and the realism of Courbet
- The Light and color: the Impressionists and the Post-Impressionism
- The art, indust., tec. and design: Arts & Crafts and Art Nouveau – implications in art and design
- The emergence of a new reality of art: Cinema, Photography and Design (graphic, communication, visual, etc… The path to the technology of television)
20th century. The modernity and the artistic vanguard and its connections to the Communication Design
- (re)reading of front lines: Fauvism, Cubism, Expressionism, Dadaism, Surrealism
- The artistic vanguards and the Communication Design: The Russian Constructivism, and the Bauhaus
The post II World War and the 2ª half of the 20th century
- The Persistence and discontinuities
- From the Pop Art and mass culture to the universe of Op Art
- The technologies (televison), Art and Design – International Typographical Style – in the second half of the 20th century
Pschology of Perception and Visual Communication
- Conhecer a abordagem da Gestalt sobre a perceção em geral e a perceção visual em particular, compreendida como um processo dinâmico e organizado.
- Definir perceção cromática e conhecer o significado psicológico das cores.
- Definir o conceito da comunicação visual salientando a importância da mensagem visual no estudo do processo da comunicação humana.
1 Psychology of Perception
- 1.2 Human Perception
- 1.2.1 Sensation versus Perception
- 1.2.2 Stimuli
- 1.2.3 The sensory organs
- 1.2.4 Interdependence of the senses
- 1.3 Visual Perception
- 1.3.1 Selection of information
- 1.4 Characteristics of perceptive process
2 Gestalt approach
- 2.1 Basic principles of Gestalt
- 2.2 The historical perspective of Gestalt : Max Wertheimer, Wolfgang Kohler and Kurt Kofka
- 2.3 Principles of Gestalt Psychology
- 2.3.1 Proximity
- 2.3.2 Similarity
- 2.3.3 Closing
- 2.4 Perceptive organization? Figure/background and reversibility
- 2.5 Perceptive Illusions
- 2.6 Perceptive learning
- 2.7 Perceptive constancy (shape, color , brightness)
- 2.8 Visual hierarchy: value relations between forms
- 2.9 Perceptive anomalies
- 3.1 Chromatic perception
- 3.2 Shape and color
- 3.3 Psychological meaning of colours
- 4.1 Elements and objectives of communication process
- 4.2 Visual communication
- 4.2.1 Visual message
Know materials, tools and supports;
Able to identify simplified structures in two-dimensional space (2D) and three-dimensional (3D);
Acquisition of knowledge about measurements, proportionality, structure, alignment directions;
Acquisition of knowledge regarding the use of the line with respect to its nature, intensity and modulation structure;
Acquisition of knowledge regarding the light, the shadow and its values;
Know methods of representing space and volume in perspective;
Identify bone and muscle structures of the human body;
Acquire skills in three basic pillars of the design: observation, representation and expression;
Properly use materials, tools and supports;
Mastering constructive aspects, considering measurements, proportionality, structure, directions and alignments;
Using methods and means to translate the three-dimensionality of objects, spaces and the human body.
Using the personal and autonomous way of drawing;
- Supports, instruments and techniques;
- Space Perception and representation;
- Measurement, proportion, structure, direction and alignment;
- Line and surface;
- Light and shadow;
- Construction of three-dimensional reality through the sketch, sketch and study;
- Projective systems and graphics;
- Proportions and canons in the human body drawing;
Innovation and Entrepreneurship
Encourage the students to develop a proactive attitude and behavior, in terms of innovation and contact with risk, enabling them to enhance the skills acquired during their course due to create value in the market.
Develop analytical capacity of the environment, researching opportunities and trends, as well as the design of products and / or services suitable to market needs, and with innovative character.
Provide students with the basic concepts of management and the underlying tasks: planning, organizing, directing and controlling, both from the perspective of business, or no business, organizations. Provide students with basic knowledge to proper integration and performance in organizations.
- Entrepreneurship: definition, types, components, myths.
- The entrepreneurial characteristics.
- Opportunities detecting.
- The analysis of the surroundings.
- Analysis tools.
- The identification of trends and socio-economic changes: analysis and importance.
- The development of products and services.
- The approach focused on the market and focused on resources.
- The definition of the business model.
- Innovation: types, application, process, capacity and result.
- The Organization: organization as human and technical system;
- Study of human behavior within organizations; organizational structures;
- The management tasks and functions.
- The management cycle.
- The role of managers in organizations.
- The strategy: definition and implementation.
- The business plan: importance, components and requirements.
- Information management and reduced uncertainty in decision making.
- Financial management elements: financial flows, financial documents.
- The investment and financing.
This course presents a highly practical nature. It is intended that students apply and reinforce, throughout the semester, the knowledge acquired in previous years, namely the realization of audiovisual products. So are objectives of this course: to produce video programs, from a script; know the audiovisual narrative of fiction; capture and edit, creatively, images likely to build an audiovisual narrative; acquire capacity for analysis and critical thinking in reading of audiovisual documents.
The creation of a fiction film presumes the knowledge and application of know-how acquired throughout the audiovisual area. So should help strengthen the fundamental theoretical knowledge of audiovisual realization; operate capture devices and image editing; produce from the specific script of the fiction film; produce a short fiction film in interdisciplinary groups.
3D Modeling and Animation
It is intended to guide the pupil procedures animation in three dimensions, giving you the knowledge needed to animation, visualization and basic and complex manipulation of solids in three-dimensional environment. It seeks to encourage knowledge of three-dimensional animation techniques that allow them to evolve to visualize the realistic animation of three-dimensional models and animations. It seeks to encourage knowledge of procedures and techniques that are almost universal in the various specialties of the design.
These applications can then be used in video, multimedia or animation of several orders.
- Construction and editing animation on 3D objects
- Animating particle systems
- Animating Cameras and Lights
- Realistic View all animate scene
2nd Year 1st Semester
Animation and Television Composition
The Course Subject of Animation and Television Composition intends to promote the use of graphics for television.
When one has in mind television, one has to also keep in mind the time vector. This time vector is of crucial exploration when creating graphic solutions for television. On television there are not only the limitations of the medium, but the medium itself carries many unique characteristics of which the temporal vector is only an illustration.
On the other hand, it is through the animation and television composition that you can create elements as different as infographics to present visually data or statistics (eg support for a news piece) or even graphic lines for television (here the solution may be varied) elements such as oracles, separators, generics, etc.).
- Synchronous and Asynchronous Communication
- Keyframe concept as time control unit
- Animation and composition of video graphics
- Sound and sound landscape mixing
- Video illustration of audio segments
- Development and exploitation of concepts
- Relationship between sound / image / concept
- Basics of project planning and management
- Strategies for using the various tools
- Content and media planning
Editing and Post-production
– Using technical equipment for audio-visual production;
– Distinguish and apply the stages of implementation process of an audio-visual production;
– Promote the discovery of creative solutions for the resolution of problems;
– Learning the theoretical basis of video / audio editing;
– Learning theoretically esthetical options of an audio-visual montage;
– Develop and produce audio-visual products in a group;
– Grasp the technical and artistic resources available to editors.
– Understanding the logic of editing for different audio-visual products.
– Learning and producing graphics for institutional videos;
– Using special effects programs for video;
- Fundamentals of digital image;
- Digitalizing, compression and encoding. Hardware and Software;
- The quality of the product due to compression. Offline and online editing.
- Methodology of non-linear editing;
- Process of Automation in non-linear editing. Lists of digitalizing and editing;
- Titling and special effects: introduction to post-production. Colour correction;
- Exporting to different media.
The course focuses on the development of concepts and communication practices oriented to product communication in the activation component of a brand or an individual. The project for the course focuses on the development of strategies and content production in Digital Social media platforms. They are objective understanding of contemporary dissemination strategies and what is their role in the construction of narrative associated with a consumer product.
- The context is key.
- Foresight technics and tools.
- The definition of business problems.
- The strategy of social media.
- The activation of persons and brands.
- The community management.
- The online dissemination.
- The Communication, noise and coherence.
- Development of product activation strategies.
Students are able to understand the logic of business communication and to develop actions and tasks in this area.
Fundamental knowledge of audiovisual communication and specialized in terms of the associated methodologies.
Knowledge of software, hardware and analogue techniques used in the development of graphics, audiovisual and multimedia products.
Competence to support and solving technical problems Graphically, photographic, audiovisual and multimedia.
Fundamental theoretical knowledge, enabling support and contextualize the resolution of Audiovisual Communication problems.
Elaborate graphic narratives and apply advertising techniques for integrated communication campaigns and update content, notably on the basis of the digital economy.
Capacity active learning, aimed at solving content, teamwork and interpersonal communication skills to perform tasks autonomously, even under supervision of another technician.
1. Communication Theories
- 1.1. Interpersonal communication and business communication
- 1.2. Communication models
- 1.3. Elements of communication and communication effectiveness
2. Communication Strategy
- 2.1. Communicating to inform
- 2.2. Communicating to persuade
- 2.3. Management of communications and of media
- 2.4. Office of public relations, image and corporate reputation
- 2.5. Definition of objectives and Advertising Communication strategies
3. Graphic Design and Advertising
- 3.1. An integrated approach of communication and visual language
- 3.2. The advertising message
- 3.3. Communication one-to-one in the context of the digital economy
- 3.4. Advertising audiovisual, analog and digital
- 3.5. From briefing to design
That the student master the vocabulary related to the project of Brand Identity Design intended for analog and digital contexts.
That the student know the main design stages of Brand Identity for products, services for video, analog or digital media.
That the student know how to draw Graphic Brands, Stationary and other applications and standardization systems which are appropriate to a program.
Ability to carry out projects visual identity, ensuring its recognition and consistency while visual system.
1. Identity and Corporate Image
- 1.1. Brand and their meanings
- 1.1.1. Competitors Map
- 1.1.2. Adequacy public and graphics positions
- 2.1. Visual identity
- 2.2. Design Brand Graphic
- 2.3. The graphic marks in analog, audiovisual and digital
- 2.4. Kit graphic standards
Laboratory of Communication
The student will have, independently or integrated in a team, to be able to collect the necessary images to the execution of a report in video format, using the technical means suitable to the video. You should still be able to organize production management.
- The idea for reporting.
- Organize production management.
- Editing and post-production of projects.
- 1 – Identify, master and manipulate the different technological means of image capture.
- 2 – To use the different technologies of image capture, either photographic or video, in order to construct a report of short or long duration.
- 3 – To dominate the photographic or videographic narrative in order to be able to construct a reportage.
- 4 – Identify and select equipment (lenses, films, filters, projectors and reflectors) in function of the place where the motive for reporting occurs.
- 5 – Identify, select and use the techniques of printing, editing, scanning and laboratory treatment of photographic images.
- 6 – Analyze, criticize and select the most appropriate images according to the topics to be portrayed in the reports.
2nd Year 2nd Semester
To know principles and methods of work in workshops and communication offices.
To know methodologies and techniques used in the scope of the Audiovisual Communication design.
Know the tools and technologies used in the field of Audiovisual Communication.
Acquire skills in the resolution of technical problems at the graphic, photographic, audiovisual and multimedia levels.
Know the tools and technologies used in multimedia, interaction and animation.
Develop interpersonal communication skills.
Develop performance capabilities at the field and studio image capture level.
Develop teamwork attitudes.
Perform functions independently, even under the supervision of another technician, identifying, evaluating and solving problems.
Develop proactive attitudes in the professional activity and framed in the nature of the functions to perform.
The training component in the work context aims to apply the knowledge and knowledges acquired to the practical activities of the respective professional profile and contemplates the execution of activities under guidance, using the techniques, equipment and materials that are integrated in the processes of production of goods or provision of services (Article 40º-M of Decree-Law no. 63/2016 of September 13).
The internship program will be established between the tutor and the tutor of the Company / Institution. The internship program should fit within the scope of the subjects covered during the training component of the teaching-learning process.